Live events

Upgrade your event experience with Rowcave

Fun, competitive rowing for any event

Bring competitive rowing to any event with our immersive racing experience. From corporate gatherings to major festivals, Rowcave creates unforgettable interactive experiences for participants of all abilities.

Featured at Olympic Esports Week, the Oxford-Cambridge Boat Race, and world-class regattas, our 250-metre time trials have engaged thousands of participants worldwide.

The Complete Experience

Where racing, branding, and elite talent converge

The Race

Pure Adrenaline
in 60 Seconds

Live race action at The Boat Race activation

Participants race against dynamic virtual competitors in real-time, competing across multiple heats in a team-based format. Every stroke counts as they battle for the top spot on the leaderboard.

Live virtual opponents on wraparound screens
Team-based competition format
Immersive digital course visualisation
Real-time leaderboards & live rankings
Multi-heat tournament format
Action Cam capture at finish line

Olympic Champion

Will Satch MBE

Olympic Gold Medallist (Rio 2016) and three-time World Champion. Will sets the benchmark “Time to Beat” and provides live coaching, photo opportunities, and VIP engagement throughout the day.

Live event coaching & engagement
Olympic credibility & prestige
Personalised “Time to Beat”
Media & PR opportunities

Action Cam

Photo Finish

Action Cam

Instagram Ready

TeamVelocity

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1stPosition

Action Cam photos are automatically captured at the finish line and delivered via branded email—featuring your logo and ready to share on social media.

Deep Brand Presence

Your brand, front and center in every stroke

Brand Integration

Your brand is woven into every moment of the experience—from rower kits and virtual banners to distance markers and the finish line gantry. Participants engage with your brand authentically throughout the race, and every shareable moment captures your logo and messaging.

In-Game Assets

Custom rower kit branding
Virtual riverside banners
Finish line leaderboard

Registration & Email

Branded signup interface
Branded email templates
Custom call-to-actions

Social & Sharing

Branded action cam photos
Custom hashtags & mentions
One-tap social sharing

Data & Conversion

The engagement continues beyond the finish line

Every participant becomes a qualified lead. Our Scan & Go system captures GDPR-compliant data at registration, while automated branded emails—featuring Action Cam photos and your custom offers—land in inboxes within minutes of the finish line.

GDPR-Compliant Data Capture

Scan & Go Registration

Participants register by scanning a QR code at the event kiosk. The simple, contactless process captures their name and email address with clear opt-in consent for follow-up communications—ensuring a highly engaged, permission-based audience for your marketing campaigns.

Automated Follow-up

Branded Email Delivery

Within minutes of finishing, each participant receives a personalised, co-branded email containing their race stats, Action Cam photo, leaderboard position, and your custom call-to-action—be it discount codes, booking links, or competition entries.

Social Amplification

Organic Reach

The Action Cam creates highly shareable content that participants post to their own social channels. Each share extends your brand's reach organically—your branding is embedded in every photo and results card shared across social media.

Flexible Integration

Your Call-to-Action

The follow-up email is fully customisable to support your campaign objectives. Common integrations include:

Exclusive discount codes & offers
Event or venue booking links
Loyalty programme sign-ups
Competition entries & prize draws
Newsletter subscriptions

The Participant Journey

Scan & Go

QR registration

→

Race

60 seconds of glory

→

Results

Leaderboard, Email & Action Cam

→

Convert

Your CTA & Offer

Partnership Packages

A turnkey solution combining venue prestige, elite talent, and cutting-edge technology

Includes	Core Package Everything you need for a world-class activation	Core + Title Sponsorship Maximum brand visibility and first-party data	Full Partnership Complete experience with Olympic talent
Professional logistics & technical setup	Included	Included	Included
Networked performance rowing machines	Included	Included	Included
Dedicated server & leaderboard system	Included	Included	Included
On-site staff for duration of event	Included	Included	Included
Immersive wraparound screen experience	Included	Included	Included
Scan & Go lead generation suite	—	Included	Included
All first-party participant data	—	Included	Included
Primary branding on virtual assets	—	Included	Included
Branded Action Cam results + custom CTA	—	Included	Included
Olympic Champion appearance & coaching	—	—	Included
"Time to Beat" programming	—	—	Included
Technical kit sponsorship + branded racing kits	—	—	Included
Physical kit prizes + PR opportunities	—	—	Included